Sunday, March 16 from 2p – 5p
Neumovement Yoga & Pilates Studio – Kelowna
Oh… the b-word. It’s like a four letter word for yogi’s. Time to make peace with the b-word. Personal branding isn’t about shameless selfies. It isn’t about your Facebook page or your Instagram profile or how many likes you get or how many followers you have. Personal branding is identifying your ‘essential oil’ and then applying it intentionally.
This workshop is an absolute must for all yoga teachers and fitness professionals serving in today’s challenging economy. Build your classes and create a loyal following of dedicated students. Creating a consistently amazing experience for your students transcends simply leading them through a sequence of postures. Discover/ reveal your unique personal brand (your ‘essential oil’), hone the voice and tone of your classes and create real distinction around your offering. Explore how this ‘essential oil’ can shape the delivery of your offering to leave your students feeling truly inspired and eager to come back. Even if you have years of experience already, defining your personal brand will help you make better marketing decisions, decide what advertising tactics to employ, shape social media content, copywriting etc. so that all your efforts are consistent with the experience your students can expect to have with you in person.
This is a dynamic workshop is appropriate for yoga teachers and group fitness professionals of all levels of experience. Come prepared to get creative and do some work!
Authentic Personal Branding is one of our signature workshops and we are really thrilled to be able to offer it for the first time this spring in beautiful Kelowna, BC. Kelowna, our hometown, is a sunny, lakeside destination with a lot to offer visiting yogis! From hiking to paddle boarding, world-class wineries and golf, plus spectacular weather, you will certainly not lack for things to do while here.