Yoga is IN and everyone’s doing it, or so it seems. It’s capturing those in their teens, 30’s, 60’s and beyond!
The benefits of yoga are being recognized and experienced by more and more people. New yoga studios are popping up everywhere and a significant number of yoga students are getting trained to be yoga teachers.
Some argue that the yoga market is too saturated with both teachers and studios, and that yoga is becoming too commercialized.
So what does the future of yoga look like? Is this pattern sustainable? Is it all just a trend? Are studios going to shut down? Are there going to be more yoga teachers than yoga students??
I predict the opposite!!
In fact, I see a bright future ahead for yoga! There is immense opportunity for important work to be done in continuing to attract new people to the practice of yoga.
Yoga is the antidote to our current lifestyle. It offers so much, to literally everyone! There is great potential for expansion in the realm of yoga and I anticipate it reaching bigger and broader audiences.
How will this happen? I believe the key is in both diversifying the audience and specializing the offerings to make yoga appeal to more people!
Our culture and societies revolve around communities and commonality. People with similar interests and common backgrounds come together. Yoga too, innately creates and cultivates community; bonding people. Interestingly, when you look at it closely, the practice of yoga is very diverse and comes in many forms, appealing to different people. From Ashtanga to Kundilini to Yin Yoga, the offerings are broad.
And this is where there is opportunity!
By capitalizing on the incredible sense of community that yoga cultivates, there are endless opportunities to bring it to existing communities that are already sharing a passion or have something in common. Think: Runners, Kids, Skiiers & Boarders, People with Arthritis, Seniors, etc. etc..
Yoga is for everyone, and the calling and possibility, is to bring yoga, to everyone.
While yoga studios are successful examples of spaces creating community, there are many people who are intimidated to enter this environment. Consider that not everyone feels comfortable in a hot yoga room full of 20-somethings. Many have preconceived ideas about what yoga is and who should be doing it. Older people, overweight people, those with injuries or those who aren’t able to afford yoga are some examples of groups that are less likely to access yoga through a yoga studio. This however, does not mean that yoga is not for them!!
Introducing yoga to people with things in common has many advantages. Friends talk! Benefits can be tailored to appeal to even the most resistant yogi and then word spreads!
I have taken this approach with my niche yoga business: ‘The15thClub. Yoga. For Golfers.’ My husband is an avid golfer and beginner yogi. He recognized the benefit and opportunity within the golfing community to introduce yoga. Now, a whole new audience, who may never have tried yoga otherwise, is coming to their yoga mats to practice! To me, this is very exciting! Better golf is the lure, with many golfers coming in the hopes of improving their golf game, the game they’re passionate about. Then, the yoga practice weaves its magic and it keeps them coming back to their mat! I predict many of these golfers will continue practicing yoga (and golf!) for decades to come because they have discovered how amazing yoga makes them feel!
So, for all you committed, passionate new teachers out there; where can you be most impactful with sharing your knowledge and love of yoga? How can you attract new students to yoga? What else do you love; do you have a passion that you can tie in with your yoga teaching to offer to a new audience? How can you encourage people to come to their yoga mat and start their yoga journey??
And students; do you have a favourite hobby or belong to a group that shares interests? Would you like to have a yoga teacher available to teach you and your group? Create the demand and the supply will surely come!
There is no end to the creative opportunities that exist and so many yoga offerings are already available, all over! Yoga for Gardeners; Art and Yoga; Yoga for Kayakers, Corporate Yoga, Yoga for Addiction Recovery, Lifestyle Yoga and so on.
Diversifying the offering of yoga to cater to a particular community and creating specialized classes is a recipe for success! People love community and they love to feel good. This will be the secret to the longevity of yoga!
So, as teachers and students, think outside the box. How can you bring yoga into your community? Introduce yoga to your running club or partner with a winery.Therapists, teachers, musicians are all groups that could practice yoga together within their community. The opportunities are endless and the future of yoga is vibrant and promising!
Personally, I am committed to spreading this practice! To me, yoga is the gateway to a lifetime of vitality; of physical, mental and spiritual health. I have found my niche teaching ‘Yoga. For Golfers.’ here in beautiful Kelowna. Local golfers, I invite you to come and practice yoga with me while you compare fairway fables with your neighbour. And teachers, do you see a market for ‘Yoga. For Golfers.’ in your city or town? I offer training and franchise opportunities to those interested in bringing ‘The15thClub. Yoga. For Golfers.’ to their communities. Please contact me for details.